Ottawa-based rock and rollers New Swears recently premiered a very ‘New Swearesque’ video for their new single “Bon Voyage”. The band says of their self-directed video shot in Canada’s capital, “Typically, band videos are kinda mundane and uneventful so we thought it would be cool to have a gunfight with an alien and maybe a penis thrown in for excitement. We also wanted to make sure we had an arm chop scene, heart pull-out scene, and a penis cut-off scene. We just weren’t sure which order to do it…arm, heart, penis? Or penis, arm, heart? Arm, heart, penis seemed like the best fit for us.”
“Bon Voyage” appears on the band’s upcoming album Night Mirror and is available to stream and purchase as part of a double single with b-side “Rolling Stone”. The album drops on June 13 via Dine Alone Records. New Swears have announced very special record release shows in Ottawa on June 15 at Babylon Nightclub and Toronto on June 22 at The Horseshoe Tavern.
Self-produced, New Swears’ fourth full-length LP, Night Mirror, could be considered a bit of a departure from their critically acclaimed 2017 Dine Alone release And the Magic of Horses but that shouldn’t surprise anyone who follows them. One thing that has been consistent since the band’s debut is their unpredictability. While holding true to their DIY ethic and punk roots, they continue to diversify their sound as they seamlessly venture into campfire-style country ‘feels’, showcasing killer vocal harmonies, and introducing pedal steel and harmonica to the mix. The upcoming album features some of the band’s most finely crafted songs, exploring topics of inner-reflection and ushering in a 5th band member on keys/piano.